You thought you fixed it. You had the conversation. You aligned on priorities. Everyone nodded.
Two weeks later, the misalignment is back.
Why? Because the system still incentivizes the misalignment.
Sales is still measured on pipeline 📈. Marketing is still measured by leads 📊. Product is still measured on adoption 📱.
Conversation doesn't override incentive structure. Alignment doesn't stick when the system pulls in opposite directions 🔄.
The system always wins. You have to change the system or accept the recurring drift ⚠️.