• Catching Your Drift

    Thoughts on Mitigating Drift and Maximizing Revenue Lift

    For the past decade, CROs optimized for execution speed. Faster follow-ups. Shorter sales cycles....
    Revenue doesn't vanish all at once. There's no single catastrophic failure or mass deal exodus....
    𝖧𝖾𝗋𝖾’𝗌 𝗍𝗁𝖾 𝗌𝗁𝗂𝖿𝗍 𝗍𝗁𝖺𝗍 𝖼𝗁𝖺𝗇𝗀𝖾𝗌 𝖾𝗏𝖾𝗋𝗒𝗍𝗁𝗂𝗇𝗀: 𝖳𝗁𝖾 𝖻𝖾𝗌𝗍 𝗌𝗒𝗌𝗍𝖾𝗆𝗌 𝖽𝗈𝗇’𝗍 𝖺𝖼𝗍 𝖿𝖺𝗌𝗍𝖾𝗋. 𝖳𝗁𝖾𝗒 𝘀𝗲𝗲 𝗳𝗮𝘀𝘁𝗲𝗿. 𝖸𝗈𝗎...