Every quarter, something breaks. 📉
Q1: Messaging drifted.
Q2: ICP redefined itself.
Q3: Forecast accuracy dropped.
Q4: Win rates tanked.
Your response: emergency fixes, adjustments, realignment efforts. 🛠️
By the end of the quarter, you're good again.
Until next quarter, when a different symptom of the same structural problem shows up. 🔄
This is the quarterly reset trap. You're not solving the problem. You're entering and exiting crisis cycles.
That's not strategy. That's triage. 🚑
👉 Are you building a system that eliminates crises or one that simply waits for the next one?