Salespivots in hours.
Marketing needs weeks.
Product ships in quarters.
Everyone runs their own clock.
By the time you spot mixed messaging or confused customers, the real drift is
already old news.
It didn’t start with a slogan or a missed campaign.
It started the moment your team’s timelines split.
The latest report pinpoints where this split becomes permanent, long before you
see the damage in your metrics.
Want the lagging indicators, the early-warning signs, and a timeline for when
teams drift past the point of no return?
Drop “Drift” in the comments, connect, and repost if you want the full 2026 GTM
Drift Outlook.
Curious how far apart your teams really are?
Let’s talk.