Six drift mechanisms are quietly steering your go-to-market motion off course right under your nose.
The 2026 GTM Drift Outlook Report reveals a pattern: nearly every GTM strategy has the same six silent saboteurs.
But here's the kicker—one mechanism almost always strikes first, and teams rarely see it coming.
It's like spotting a leak after the boat is halfway sunk.
Want to know the GTM drift mechanism even seasoned leaders miss?
Drop "Drift" in the comments, connect with me, and hit repost.
I'll DM you insights that could change how you steer your growth this year.
Curious which mechanism is tripping up your competition? Let's talk.