Timing isn’t a detail. It’s a revenue lever.
Spot a drift in Q1? No sweat, you’ve got time and room to fix it.
Spot that same problem in Q3? Suddenly, your entire year is on the line.
Most teams underestimate this. They think “better late than never.” But in go-to-market, late = lost.
Our newest report digs into the real shocker: some drift mechanisms speed up fast, others sneak up quietly until they blow up your forecast. And the biggest surprise? The pattern almost every team overlooks.
Want the models and acceleration curves that separate OK years from breakout ones? Go here: https://jovi.ventures/resources.
Curious which drift will catch your team off guard?