Nobody forecasts the GTM Drift Gap, but it's already eating your pipeline.
Here’s the wake-up call from the 2026 GTM Drift Outlook Report:
• 72% of organizations claim they use AI in their go-to-market efforts.
• Only 4% make it to top-tier performance.
That’s not a typo. That’s a warning sign.
This gap isn’t just another tech adoption hiccup.
It’s a creeping, silent drift inside your operating model.
It starts quietly, 2 or 3 quarters before your forecasts go sideways.
Most CROs? They don’t even notice the early shifts.
By the time they do, deals are slipping, the board wants answers, and fixing it feels like chasing smoke.
The report pinpoints exactly where the first cracks appear.
(If you’re waiting until revenue numbers get weird, you’re already behind.)
Is it just a tech gap? A process problem? A leadership blind spot?
The truth is messier, and a lot more fixable than you think.
You want the full list of early warning signs before revenue distortion takes hold?
Ready to see what the top 4% are actually doing to stay ahead?
Read Jovi's 2026 GTM Drift Outlook to learn more.