You see the dashboards light up.
Meetings double.
Emails triple.
Everyone’s busy.
Yet... your pipeline isn’t closing.
Deals stall.
Growth plateaus.
Here’s the twist: Activity isn’t the same as progress.
Most dashboards only track motion, not real impact.
I call it Synthetic Productivity.
It’s the silent drift that lulls teams into thinking they’re winning, when in reality, they’re just spinning wheels.
Why does this happen? Because we measure what’s easy, not what matters.
Busywork shows up in dashboards.
Actual contribution, not so much.
Want to know the one metric that slices through the noise?
The number that reveals where your team is drifting, and where they’re truly delivering?
Comment “Drift”, connect, and repost.
I’ll send you the 2026 GTM Drift Outlook Report—the same one I share with exec teams who want to see reality, not just activity.
Let’s stop confusing noise for results.