𝗧𝗵𝗲 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝘃𝘀 𝗠𝗶𝗿𝗿𝗼𝗿 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

Think about your car. You have two information systems: your rear-view mirror and your dashboard.

The rear-view mirror shows you where you've been. Useful for context. But if you tried to drive while only looking in the rear-view mirror, you'd crash immediately. You can't steer based only on where you were 30 seconds ago.

Your dashboard shows current status and provides early warning signals before problems become serious. The check engine light activates before the engine stalls. The low fuel warning appears before you get stranded.

Most revenue operations tools are rear-view mirrors. They show deals that closed last month, pipeline coverage from last quarter, conversion rates from 60-90 days ago. You're looking backward at outcomes that already happened while trying to move forward.

What you need is a sensing layer.