The promises made during sales often fade during onboarding, where drift begins.
In one case, onboarding satisfaction dropped to 6.2 out of 10, time to first value extended to 21 days, and early churn increased to 8%.
💸 This results in a monthly loss of $28K, totaling $336K annually.
⏰ Late detection causes customers to leave before they realize value, with no chance to recover them.
Early detection enables recovery; standardized success plans and automated alerts can reduce time-to-value by 30% and save half of the lost revenue.
This drift damages trust from the start, but only early signals can prevent it.
