For example, only 33% of customers move to expansion, with identification at 40% and conversion at 55%.
💸 This results in a $35K monthly loss, totaling $420K annually.
⏰ Late detection causes missed expansion revenue, weaker renewals, and a 4.2% drop in NRR.
Conversely, early detection through expansion scoring, structured playbooks, and proactive outreach can recover over $200K each year.
This drift marks the gap between usage and growth. The earlier it is identified, the more revenue can be saved.