The most dangerous type of GTM drift is the erosion of retention.
In one case, retention missed its target by 5%, resulting in $50K monthly leakage, or $600K annually.
⏰ Detecting this late leaves teams blindsided by churn, with the revenue gap only becoming clear once renewals start to fail.
✅ Early detection through churn signals, health scores, and proactive outreach can recover half the loss, saving $300K.
💡 This drift is devastating if caught late but manageable if caught early.
