𝗧𝗵𝗲 𝗧𝗵𝗿𝗲𝗲 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿𝘀

Here's how the three detection layers work:

𝗣𝗹𝗮𝗻 𝗗𝗿𝗶𝗳𝘁 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 asks: What percentage of leads this week match our ICP? How does that compare to last week? What's the 7-day trend?

When 35% of this week's leads come from $10-$30M companies outside your target range, and that's up from 15% last week, the system flags it immediately. Not after 8 weeks when conversion data confirms those leads don't close. In week one, when you can still redirect the campaigns.

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗗𝗿𝗶𝗳𝘁 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 correlates activities with momentum signals in real time. Stage velocity, engagement patterns, objection themes, champion involvement, and competitive mentions.

Your reps make the same number of discovery calls as last month. Activity metrics look fine. But stage velocity from discovery to demo increased from 12 days to 19 days. That's drift. Demo-to-technical-validation conversion dropped from 65% to 52% over three weeks. That's acceleration.

The system detects the deceleration pattern while deals are still in mid-stage. Before it becomes systemic.

𝗢𝘂𝘁𝗰𝗼𝗺𝗲 𝗗𝗿𝗶𝗳𝘁 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻 monitors discount rate trends, deal cycle extensions in specific segments, drops in champion engagement, procurement stalls, competitor displacement patterns.

Your forecast shows $12M. Late-stage pipeline has $14M with 70%+ win probability. But discount rates rose from 8% to 11% over three weeks. Time in negotiation increased from 14 days to 21 days. Champion engagement declined.

These are outcome drift signals indicating your $12M forecast is declining toward $9M. You won't see this in closed-lost data for 4-6 weeks. But the sensing layer detects it early.