How a Assumption Decays. Every assumptionyour revenue plan depends on was true when it was written and begins decaying the moment market conditions move. The decay is invisible to standard reporting for 60 to 120 days, during which the plan keeps running on an assumption that no longer reflects reality. By the time a miss confirms the decay, the window to act has already closed.
How a Assumption Decays. Every assumptionyour revenue plan depends on was true when it was written and begins decaying the moment market conditions move. The decay is invisible to standard reporting for 60 to 120 days, during which the plan keeps running on an assumption that no longer reflects reality. By the time a miss confirms the decay, the window to act has already closed.
