⚠️ GTM drift often hides at the seams. The most costly seam is the handoff from Marketing to Sales.
One scenario shows only 53% of MQLs advancing to SQL.
❌ Rejection rates increase to 31%.
⏰ Follow-up times extend to 48 hours.
💸 This results in $45K in monthly losses, totaling over $500K annually.
⏰ Late detection causes marketing and sales to blame each other while revenue quietly diminishes.
Early detection enables shared definitions, stricter SLAs, and aligned scoring to recover half a million in revenue. This drift is systemic, you must catch it either during the handoff or in the forecast.
#GTMDrift
#RevenueAlignment
#RevOps
#SalesMarketingAlignment
#RevenueLeakage
#DriftDetection
#B2BSaaS
#JoviOS